Marketing Campaign Strategist

hace 7 días


Madrid, Madrid, España Marriott International A tiempo completo

Company Overview

The Marriott International is an independent hotel management company that owns and operates a portfolio of 30 brands.

We are seeking a highly skilled Marketing Manager to join our team in Madrid, Spain.

Salary: €60,000 - €80,000 per annum, depending on experience.

Job Description

This is a challenging role that requires a proactive approach to managing content creation for social media and business channels, executing paid media strategies, exploring new digital opportunities, and coordinating with the digital field marketing team.

Key Responsibilities

  1. Develop and manage content for social media and business channels, including building content for new hotel websites, updating photo and video content regularly, uploading experiences and content to consortia and third-party channels, and managing content for Food & Beverage (F&B), banqueting, and events.
  2. Develop and execute a social media strategy in coordination with the Social Media Community Manager (Freelance position), work on and enhance the LinkedIn profile for the hotel for B2B channels and Human Resources goals, stay up to date with new digital and social media trends and opportunities.
  3. Execute paid media strategies for social media platforms, analyse and optimise paid media campaigns to ensure maximum ROI, explore and identify digital opportunities within and outside the business ecosystem.
  4. Coordinate and follow up with Marriott digital field marketing team to ensure seamless execution of marketing strategies, collaborate with various departments to align marketing efforts with overall business goals.
  5. Analyse marketing results and provide insights for continuous improvement, prepare regular reports on the performance of marketing campaigns and initiatives.
  6. Implement new e-mailing solution and e-compendium, drive and execute the email marketing strategy, develop strategies to grow the email database and enhance engagement.
  7. Implement and manage a new voucher sales platform on the company's websites, develop strategies to promote and increase voucher sales.

Required Skills and Qualifications

  • At least 3-5 years leading marketing positioning for renowned brands in the luxury tier segment.
  • Bachelor in Business Administration or similar careers. Postgraduate certified studies in marketing.

Benefits

We offer a competitive salary, excellent benefits package, and opportunities for career growth and development.



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