Content Marketing Specialist

hace 6 días


Barcelona, Barcelona, España Payfit España A tiempo completo

About Payfit España

Payfit España is a leading provider of innovative payroll management solutions for small and medium-sized enterprises (SMEs). Our mission is to revolutionize the way businesses manage their payroll, simplifying the complexities of administration and fostering a culture of growth and collaboration among entrepreneurs and their teams.

Our Culture

We prioritize continuous learning, development, and a healthy work-life balance. Our values of Care, Excellence, Humility, and Passion guide our actions and decisions, creating a vibrant and inclusive culture where every employee can thrive.

Job Summary

We are seeking an experienced Content Marketing Specialist to join our team at Payfit España. As a key member of our marketing team, you will be responsible for developing and implementing a robust content marketing strategy that boosts brand awareness, generates demand, and drives revenue.

Key Responsibilities

  • Strategic Content Leadership: Lead the development and execution of Payfit España's content marketing editorial strategy to enhance brand awareness and drive conversions among SMEs.
  • Website Content Management: Collaborate with the global website team to create, localize, and maintain engaging content on the Payfit España website, optimizing it as our primary digital showroom.
  • Campaign Execution: Design and implement local marketing campaigns, including email marketing and content nurturing strategies, to increase Marketing Qualified Leads (MQLs) and demo requests.
  • Collaboration and Support: Work closely with the global growth team to create and localize performance marketing assets and copy, ensuring alignment with global strategies.
  • Premium Content Development: Research, write, and update premium content such as e-books, guides, and checklists to support inbound and outbound marketing efforts.
  • Blog and Editorial Planning: Lead the planning of blog content, mapping topics and formats that increase user engagement and top-of-funnel growth.
  • Customer Communication Management: Direct customer communications through email marketing, including upselling, pricing campaigns, and newsletters.
  • Social Media Strategy: Support and localize global social media strategies, tailoring them to the Spanish market through strategic local calendarization.
  • Go-to-Market Strategy: Assist in developing content assets and communications for new Payfit features, ensuring relevance and localization for the Spanish market.
  • Performance Reporting: Analyze and report on content and social media performance to track the impact on MQL generation, conversion, and growth.

Requirements

  • 3-5 years of experience in B2B content marketing, ideally within a SaaS or tech company.
  • Exceptional communication skills in both Spanish and English.
  • Strong organizational and project management skills, managing multiple initiatives and stakeholders.
  • Demonstrated success in driving traffic and revenue through content marketing.
  • Creative thinker with a proactive, self-starter approach.
  • Experience working with CRM systems like HubSpot and design tools such as Figma.

What We Offer

We offer a dynamic and innovative work environment, flexibility, learning and development opportunities, career growth, and a comprehensive benefits package, including health insurance, meal vouchers, transportation reimbursement, and more.



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