Content Marketing Specialist
hace 5 días
About the Role:
As a Content & Communication Marketing Specialist at PayFit Spain, you will be instrumental in shaping our content marketing strategy and enhancing our brand narrative to resonate with small and medium businesses in the Spanish market.
Your Missions:
- Strategic Content Leadership: Lead the development and execution of PayFit Spain's content marketing editorial strategy to enhance brand awareness and drive conversions among small and medium businesses (PYMEs).
- Website Content Management: Collaborate with the global website team to create, localize, and maintain engaging content on the PayFit Spain website, optimizing it as our primary digital showroom.
- Campaign Execution: Design and implement local marketing campaigns, including email marketing and content nurturing strategies, to increase Marketing Qualified Leads (MQLs) and demo requests.
- Collaboration and Support: Work closely with the global growth team to create and localize performance marketing assets and copy, ensuring alignment with global strategies.
- Premium Content Development: Research, write, and update premium content such as e-books, guides, and checklists to support inbound and outbound marketing efforts.
- Blog and Editorial Planning: Lead the planning of blog content, mapping topics and formats that increase user engagement and top-of-funnel growth.
- Customer Communication Management: Direct customer communications through email marketing, including upselling, pricing campaigns, and newsletters.
- Social Media Strategy: Support and localize global social media strategies, tailoring them to the Spanish market through strategic local calendarization.
- Go-to-Market Strategy: Assist in developing content assets and communications for new PayFit features, ensuring relevance and localization for the Spanish market.
- Performance Reporting: Analyze and report on content and social media performance to track the impact on MQL generation, conversion, and growth.
About You:
- You have 3-5 years of experience in B2B content marketing, ideally within a SaaS or tech company.
- You are an exceptional communicator in both Spanish and English.
- You have strong organizational and project management skills, managing multiple initiatives and stakeholders.
- You have demonstrated success in driving traffic and revenue through content marketing.
- You are a creative thinker with a proactive, self-starter approach.
About Us:
- We are a dynamic and innovative company that values flexibility, learning, and development.
- We offer a range of benefits, including flexibility, learning and development opportunities, career growth, and a supportive team environment.
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