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hace 2 meses
We are seeking an experienced Content Marketing Specialist to join our team at Payfit España. As a key member of our marketing team, you will be responsible for developing and implementing a robust content marketing strategy that boosts brand awareness, generates demand, and drives revenue.
Key Responsibilities- Develop and execute a content marketing editorial strategy to enhance brand awareness and drive conversions among small and medium businesses (PYMEs).
- Collaborate with the global website team to create, localize, and maintain engaging content on the Payfit España website, optimizing it as our primary digital showroom.
- Design and implement local marketing campaigns, including email marketing and content nurturing strategies, to increase Marketing Qualified Leads (MQLs) and demo requests.
- Work closely with the global growth team to create and localize performance marketing assets and copy, ensuring alignment with global strategies.
- Research, write, and update premium content such as e-books, guides, and checklists to support inbound and outbound marketing efforts.
- Lead the planning of blog content, mapping topics and formats that increase user engagement and top-of-funnel growth.
- Direct customer communications through email marketing, including upselling, pricing campaigns, and newsletters.
- Support and localize global social media strategies, tailoring them to the Spanish market through strategic local calendarization.
- Assist in developing content assets and communications for new Payfit features, ensuring relevance and localization for the Spanish market.
- Analyze and report on content and social media performance to track the impact on MQL generation, conversion, and growth.
- 3-5 years of experience in B2B content marketing, ideally within a SaaS or tech company.
- Exceptional communication skills in both Spanish and English.
- Strong organizational and project management skills, managing multiple initiatives and stakeholders.
- Demonstrated success in driving traffic and revenue through content marketing.
- Creative thinking with a proactive, self-starter approach.
- Experience working with CRM systems like HubSpot and design tools such as Figma.
- Flexibility: Work from any place within Spain with the possibility to work abroad for some period of time.
- Learning Development: Access to a great learning platform where you can learn new skills every day.
- Career Development: Opportunities for internal moves and career growth.
- Health promotion: Gym subscription and meal vouchers.
- Transportation: 50% of public transport card covered by Payfit España.
- Health Insurance: Full coverage on private insurance.
- Parental support program: Ticket Guarderia.
- Home office budget: To help you get set up in the best conditions.
- A MacBook as our standard working tool.
- Time off: 25 days of holidays per year.
