Marketing Manager

hace 1 mes

Barcelona, Barcelona, España Marriott International A tiempo completo
Job Summary

The Marketing Manager is a key member of our team, responsible for creating and executing property-level communications to our customers. This role promotes on-brand messaging through traditional, digital, and social media channels, enhancing the hotel's image. The Marketing Manager develops direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share and brand awareness.

Key Responsibilities
  • Plans and executes annual marketing plans to budget, in consultation with the Marketing leader, Sales leader, Operations leaders, HR Leader, and cluster marketing and ecommerce teams.
  • Represents the brand in all marketing activities, adhering to Marriott International's core values and corporate strategies.
  • Creates, develops, and implements the Hotel's on and offline marketing strategies to drive demand and awareness for different segments.
  • Maintains frequent, active engagement with the Digital Field Marketing Hub to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
  • Works closely with the Director of Marketing to plan, direct, and coordinate the digital paid media strategy on a weekly basis for Rooms segment in collaboration with the MI DFM Hub and third-party agencies.
  • Defines and executes the yearly Social Media strategy, organic and paid, for the Hotel.
  • 24/7 community management in collaboration with the Marketing Executive (Instagram mainly).
  • Partners with property Revenue Management to verify correct offer loading, ensuring advertisement targeting is directed at relevant consumer groups.
  • Drives the content creation plan for the property for all digital channels, from strategy to tactics and execution.
  • Actively participates in idea generation towards enhancing the property's overall positioning.
  • Attends all relevant meetings, ensuring active participation, timely follow-up on action items, and pro-active dissemination of relevant communication points back to the department.
  • Executes promotions targeting the hotel's various market segments, where required in collaboration with the Sales team.
  • Champions innovation to deliver results, channel engagement, and enhanced guest experience.
  • Establishes and maintains strong working relationships with partners, suppliers, and vendors.
  • Promotes awareness of brand image internally and externally.
  • Monitors strategy results and business goals on an ongoing basis, exercising critical and analytical thinking of results.
  • Schedules and leads monthly meetings with the Director of Marketing to communicate results, provide insights, and answer questions about hotel digital performance.
Candidate Profile

We are seeking a highly skilled Marketing Manager with a strong background in digital marketing, hospitality marketing, or a related field. The ideal candidate will have a bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related major, and at least 1 year of experience in sales, marketing, digital, or a related professional area. Hospitality marketing or digital advertising agency experience is preferred.

The successful candidate will possess leadership skills, adaptability in a fast-paced environment, problem-solving, and decision-making abilities. They will also have creativity, writing, and design skills, as well as digital channels proven experience. Excellent communication skills and the ability to network are essential. The candidate should be proficient in Adobe Design Package and MS Office package, and have Spanish and English proficiency level, spoken and written.

Marriott International is an equal opportunity employer, committed to hiring a diverse workforce and sustaining an inclusive, people-first culture. We believe in non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

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