Digital Communications Strategist
hace 4 semanas
Job Summary:
The Digital Communications Strategist will develop and execute online communication strategies to enhance customer engagement and satisfaction. This role focuses on leveraging digital platforms to deliver consistent, high-quality communication and ensuring a seamless customer experience across all online touchpoints.
Key Responsibilities:
- Develop and implement a strategic online customer communication strategy that aligns with overall customer experience and business goals
- Identify and prioritize communication channels (website, email, social media, mobile, chat) to maximize customer engagement and satisfaction
- Oversee the creation, management, and optimization of digital content, ensuring consistency in brand voice and messaging
- Enhance the customer experience by developing and executing targeted communication campaigns and initiatives
- Monitor and analyze the performance & effectiveness of online communication strategies and campaigns, using metrics and KPIs to drive continuous improvement
- Prepare and present regular reports on communication performance and customer engagement trends
- Work closely with marketing, product, customer service, and IT teams to ensure cohesive communication strategies and seamless execution
Requirements:
- Bachelor's degree in communications, marketing, business, or related field
- 7+ years of international experience in digital communications with a strong background in online customer engagement
- Track record of developing and implementing successful online communication strategies
- Experience with CRM platform development and maintenance, including content management systems, social media, and email marketing
- Excellent written and verbal communication skills, with a keen eye for detail and consistency
- Strong analytical skills, with the ability to interpret data and make informed decisions
- Knowledge and experience in managing secure and unsecure messaging for customer communications
- Strong collaboration and interpersonal skills, with the ability to work effectively across departments and regions
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