Senior CRM Manager

hace 7 días


Barcelona, Barcelona, España Pentasia A tiempo completo
Customer Segmentation and Retention

As a Senior CRM Manager at Pentasia, you will be responsible for developing and refining customer segmentation strategies to effectively target different customer groups. This includes designing and implementing retention campaigns to keep existing customers engaged and loyal to the platform.

Acquisition and Lifecycle Management
Develop acquisition campaigns to attract new customers to the platform, understanding market trends, competitor analysis, and identifying opportunities to expand the customer base. Implement lifecycle management strategies to nurture customers throughout their journey with the company, from onboarding to becoming VIP players.

Data Analysis and Insights
Utilize data analytics tools and techniques to analyze customer behavior, identify trends, and derive actionable insights to improve CRM strategies and drive business growth. Ensure all CRM activities comply with relevant regulations and promote responsible gambling practices.

Collaboration and Technology
Cross-functional collaboration with other departments such as marketing, product development, and customer support to align CRM strategies with overall business objectives and ensure a seamless customer experience across all touchpoints. Stay updated with the latest CRM technologies and tools to streamline processes, enhance efficiency, and improve the effectiveness of CRM initiatives.

Requirements
Understanding of gaming culture, trends, and player motivations. Excellent verbal and written communication skills. Data-driven decision-making ability. Experience with customer relationship management software. Proven client relationship management experience in iGaming. Creative and out-of-the-box thinking skills. Must be fluent in English and have sufficient command of Russian or Ukrainian. Portuguese or Spanish is a huge plus.
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