Digital Marketing Strategist

hace 1 semana


Madrid, Madrid, España Nordsbroad A tiempo completo
Job Overview

We are seeking a skilled Digital Marketing Strategist to join our team at Nordsbroad. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing strategies to drive business growth and improve customer experiences.

About the Role

This is a remote opportunity that requires a versatile and results-driven individual with a passion for digital marketing. You will work closely with our team to create and optimize marketing funnels, manage advertising campaigns, and analyze user behavior to inform improvements in onboarding, email sequences, and in-app experiences.

Key Responsibilities
  • Target Group Analysis: Identify and analyze potential customer segments to target.
  • Strategy Involvement: Engage in strategy meetings to understand bottlenecks and contribute growth ideas.
  • Campaign Management: Set up and manage ads on platforms like Google, Meta, and LinkedIn to drive traffic to landing pages. Optimize budget allocation based on campaign performance.
  • Landing Pages: Build landing pages with great copy that targets relevant audiences and convert them to leads.
  • Customer Experience Optimization: Analyze user behavior and implement improvements in onboarding, email sequences, and in-app experiences to increase conversions and reduce churn.
  • Strategic Contribution: Participate in strategy meetings, brainstorm growth ideas, and develop scalable activities like customer referral programs, webinars, and community-building initiatives.
  • Performance Tracking: Monitor funnel effectiveness, adjust strategies based on ROI, and ensure all marketing assets are well-organized and easily accessible.
  • Social Media & Communication: Manage social media presence and send regular newsletters to engage and nurture the audience.
Requirements
  • A love for good copywriting and content.
  • Experience with marketing automation systems and landing page creation.
  • Curiosity and passion for continuous learning and strategic thinking.
  • Possibility to work as a freelancer and abroad.
  • Excellent listening skills to extract insights from meetings.
Salary Range

The estimated salary for this role is between $60,000 - $90,000 per year, depending on experience and qualifications.



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