PR Manager

hace 3 días

Madrid, Madrid, España Virtuagym A tiempo completo
About the Role

We are seeking a highly skilled PR Manager to join our Marketing team at Virtuagym. As a key member of our team, you will be responsible for developing and executing our global PR and Communication strategy.

Key Responsibilities
  • Develop and implement comprehensive PR strategies that support our marketing goals and enhance our brand visibility.
  • Develop Virtuagym's global messaging and positioning, and localize it in our core markets.
  • Cultivate relationships with journalists, bloggers, and influencers in the fitness industry to secure media coverage and promote our company's story.
  • Write and distribute press releases, media pitches, and other PR materials that effectively communicate our brand message.
  • Collaborate with internal stakeholders to craft compelling stories that help establish Virtuagym as a thought leader among its target audiences.
  • Develop and implement crisis communication plans to protect and manage our brand reputation in times of controversy or crisis.
  • Track and analyze the effectiveness of PR campaigns and media coverage, and provide regular reports to senior management.
Requirements
  • 3+ years of experience in PR and Comms, either in-house or in an agency environment.
  • Strong understanding of the fitness industry, including current trends and media landscape.
  • Native-level proficiency in English with excellent communication and writing skills. German, Spanish, or Dutch is a huge plus.
  • Good written and verbal communication skills in English.
  • Ability to write appealing content for prospects and customers and express yourself to different stakeholders.
  • Self-starter with excellent project management skills, able to handle multiple projects at once and prioritize tasks effectively.
  • Ability to think creatively and come up with innovative ideas to engage prospects.
  • Ability to adapt quickly to changing priorities and work in a fast-paced scale-up environment.
  • B2B and SaaS experience is a plus.
  • Analytical and data-driven with an openness to change course as needed based on consistent measurement and tracking.
About Virtuagym

Virtuagym is a leading innovator in the digital health and fitness domain, offering a Software as a Service solution and multiple native apps to users worldwide. We offer coaching and management solutions for trainers, studios, clubs, and corporate wellness, all with the vision to make the world a healthier and happier place.

We are an ambitious, passionate, and multicultural team of talented people who want to create a healthier world for all. We believe in teamwork, challenging each other, being bold and adventurous, working lean, taking care of each other, and sharing success.

We are a scale-up that embraces our diversity, international character, and flat hierarchy that promotes great freedom, taking ownership, and making a true impact. Our talented staff of 200+ employees are based out of two locations: Amsterdam, NL, and Medellin, CO.

Every day with us will be an opportunity to cultivate and evolve your personal and professional skills, as well as to make a significant impact on a global scale. At Virtuagym, everyone can grow, whatever background you bring with you. We are not just colleagues, we are friends, willing to help and support each other.

By joining us, you become a part of a joyful and energetic team. We look forward to receiving your application and discussing this opportunity further.

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