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Global Head of CRM Strategy
hace 2 meses
We are seeking a highly skilled and experienced professional to lead our CRM strategy and marketing efforts. As the Global Head of CRM Strategy, you will be responsible for developing and executing a comprehensive CRM roadmap that aligns with our business goals and objectives.
Key Responsibilities- Develop and Execute CRM Roadmap: Create a commercially focused CRM marketing automation and lifecycle roadmap that aligns with our company's goals and objectives for customer engagement throughout onboarding, loyalty, retention, and reactivation.
- Lead CRM Team: Lead a dedicated team to work through discovery phases of each agreed roadmap initiative, defining business case, user experience, core build requirements, assets, proof of concept, and testing, and global deployment once success has been realised.
- Personalize Customer Communication: Utilize customer data and segmentation techniques to personalize communication and marketing campaigns, ensuring relevance and effectiveness.
- Enhance Customer Journey: Oversee the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates.
- Collaborate with Cross-Functional Teams: Collaborate with cross-functional teams across Marketing, Product (Web & CRM), BI, Data, and Ops to ensure a seamless and consistent customer experience across all touchpoints.
- Monitor Key Performance Metrics: Define and monitor key performance metrics related to CRM effectiveness to ensure each element of our CRM Programme is globally consistent and optimized.
- Compliance: Work with the compliance team to ensure that we are complying with global data and marketing regulations.
- Experience: 5+ years of experience in email marketing and/or CRM campaign implementation and management.
- Skills: Superior project management skills and strategic thinking, understanding of marketing automation tools such as Salesforce Marketing and Pardot, working experience with Jira or other project management tools, working experience with Tableau, Power BI or other reporting tools, strong analytical skills and ability to produce reports and provide strategic recommendations motivated by data, experience working with segmentation and email marketing platforms.
- Personal Qualities: High level of motivation and initiative, ability to motivate the team and to anticipate company needs, problem-solving capabilities and a positive 'can-do' attitude, data-driven in approach, enthusiastic and proactive, pragmatic, diplomatic, and flexible, strong and creative in problem-solving, intellectually curious, resilient, ability to not be put off by obstacles and resistance, confident and self-assured, culturally aware and international in outlook.
