Product Marketing Lead

hace 1 semana


Madrid, Madrid, España Imperial Brands Plc A tiempo completo

**Job Overview**

We are seeking a highly skilled Product Marketing Lead - Spain to join our team at Imperial Brands Plc. This role will be responsible for marketing the Blu brand in Spain, developing its brand image, guidelines, product launches, and portfolio extensions.

About the Role

  • Create Portfolio Brand Objectives, Targets, Equity & Strategy within the Business.
  • Develop Portfolio Brand Activation.
  • Establish potential product gaps, redundancies or opportunities to define the portfolio brand product portfolio strategy.
  • Oversee and assist in the creation of all channel and online materials so that they speak and breathe the brand image.
  • Align with the brand central office (Category and Region) on a regular basis regarding objectives, strategy & marketing campaigns throughout the fiscal year.
  • Understand the company's vision, mission, objectives, products, and services to represent the voice and personality of the brand at various events.

Requirements

  • Relevant experience as Product/Brand Manager in FMCG or Tobacco industry.
  • Fluency in English is a must.
  • Ability to manage projects in an efficient and effective way in an international environment.
  • Good Communication and Interpersonal Skills.
  • Analytical and results-driven oriented.
  • Microsoft Office proficient/advanced user (PPT and Excel).

What We Offer

  • A comprehensive compensation package with salary (£


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