Product Launch Strategist
hace 5 días
RavenPack is a leading provider of big data analytics solutions for the finance industry. With 20 years of experience, we empower clients to enhance returns, reduce risk, and increase efficiency by integrating public information into their models and workflows.
Launch OpportunityWe are launching a new suite of GenAI and SaaS services designed specifically for financial professionals. As a Product Marketing Lead, you will play a pivotal role in the launch of this innovative product.
Key Responsibilities- Develop an in-depth understanding of the target audience, product differentiation, market requirements, competitive landscape, and unique selling points.
- Craft compelling content across various marketing channels to effectively communicate the product's value proposition.
- Engage with early adopters and users to gather feedback, communicate incremental value, and provide insights to the product team on user engagement and needs.
- Collaborate closely with Product, Engineering, Marketing Communications, and other teams to develop and execute go-to-market plans.
- Represent the company at industry events and build strong relationships with industry professionals, analysts, and influencers to enhance product visibility and adoption.
- Lead market research initiatives to deepen understanding of global customer needs and drive product enhancements based on user feedback and data.
- Bachelor's degree in Finance, Marketing, or a related field.
- At least 7 years of professional experience in finance with a deep understanding of financial workflows or research.
- Experience in product marketing or management within the finance or technology sectors.
- Solid knowledge of marketing strategies, digital marketing tools, and market research techniques.
- Effective presentation skills, particularly to financial professionals.
- Competitive salary ($120,000 - $180,000 per year)
- Dynamic work environment with a high degree of autonomy.
- Hybrid work setup with a blend of in-office collaboration and remote work.
- Opportunity to be part of a groundbreaking product launch that could redefine industry standards.
This is a unique opportunity to participate in the launch and early adoption of a product with great potential to quickly span multiple industry verticals. Join RavenPack and be a part of a team that is setting new standards in business intelligence and data searchability.
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