Product Portfolio Strategist
hace 2 días
About Us
">Imperial Brands PLC, a global FMCG leader, seeks an experienced Product Portfolio Strategist to drive marketing excellence for the Blu brand in Spain. As a key member of our team, you will be responsible for developing and implementing strategic plans to grow the brand's image, product portfolio, and market share.Key Responsibilities
- Create and execute comprehensive marketing strategies to achieve business objectives.
- Develop and manage the Blu brand's product portfolio, ensuring alignment with company vision and mission.
- Collaborate with cross-functional teams to design and launch new products, extensions, and repositioning initiatives.
- Analyze market trends, competitor activity, and consumer behavior to inform strategic decisions.
- Maintain and enhance the brand's image, equity, and reputation through consistent messaging and branding.
- Work closely with sales, digital, and trade teams to develop and implement effective marketing campaigns.
- Monitor and report on campaign performance, providing insights and recommendations for future improvement.
Requirements
- Relevant experience as a Brand Manager or equivalent role in the FMCG industry.
- Proven track record of driving growth, improving market share, and increasing brand value.
- Strong analytical and problem-solving skills, with ability to interpret complex data and make informed decisions.
- Excellent communication and interpersonal skills, with ability to collaborate effectively with diverse stakeholders.
- Familiarity with Microsoft Office, specifically Excel and PowerPoint.
- Fluency in English is a must.
What We Offer
In return for your expertise and dedication, we offer a competitive salary of €80,000 - €100,000 per annum, plus a bonus scheme, generous holiday entitlement, and hybrid/flexible working opportunities. Our comprehensive compensation package reflects our commitment to attracting and retaining top talent.
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