SEO Content Marketing Strategist
hace 3 semanas
We're seeking a seasoned SEO Content Marketing Specialist to join our Marketing team in Barcelona (hybrid) to support implementing our content strategy.
The ideal candidate will have experience in planning and producing content campaigns across different platforms through creative and data-driven approaches that support the growth of the organic business.
As a SEO Content Marketing Specialist, you will be responsible for:
- Supporting the definition of the Content Marketing strategy and roadmap that delivers world-class content messaging and drives growth on the organic channels.
- Executing the cross-channel content marketing strategy in multiple markets and languages.
- Producing, maintaining, reviewing and updating content materials, ensuring that they meet high quality standards (user-focused, relevant, well-written, etc.) and are optimized and aligned with our SEO and link building strategies, driving growth.
- Collaborating with the internal creative team as well as external creative agencies to ensure creatives align with the requirements from publishers.
- Executing keyword research and defining a keyword universe that aligns with audience needs, business priorities and inbound traffic goals, collaborating with other internal and external teams, as needed.
- Collaborating with other teams (Brand, PR, Social, CRM, etc.) in the creation and execution of campaigns to ensure alignment and leverage the expertise of other teams.
- Managing projects with external providers, from sending briefs, requests and evaluating providers, to monitoring the quality of the deliverables and timelines.
- Collecting KPIs and analyzing the performance of the different initiatives.
- Understanding the competitive landscape and general trends in the sector.
Why eDreams ODIGEO? Join the world's leading travel subscription platform and one of the largest e-commerce businesses in Europe.
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