Media Planning Specialist

hace 5 días


Madrid, Madrid, España Starcom A tiempo completo

Job Title: Senior Account Planner

At Starcom, we are seeking a highly skilled Senior Account Planner to join our team. As a Senior Account Planner, you will be responsible for developing and executing media planning scenarios based on media objectives and strategies.

Key Responsibilities:

  • Develop and execute various planning scenarios based on media objectives and strategies.
  • Extract learnings and provide recommendations based on media results (according to the different KPIs of the campaign).
  • Work with other members of the media team in daily media responsibilities.
  • Manage the scheduling, posting, and tracking of advertising and compile weekly performance reports, as necessary.
  • Utilize appropriate planning tools to achieve optimum performance for media campaigns; maintain knowledge of new and emerging technologies to continually enhance campaign execution.
  • Maintain and grow relationships with media advertising representatives.
  • Manage media budgets for assigned clients.
  • Maintain a high level of work quality.

Requirements:

  • University degree in Marketing and Advertising.
  • English level b2.
  • 3-4 years of experience or more in online and traditional media planning experience in an agency setting.
  • A complete knowledge of interactive & Offline marketing concepts and practices.
  • Strong mathematic and analytical skills.
  • Required software: Kantar, InfoAdex, InstarAnalytics, comScore, DoubleClick Campaign Manager, Facebook Ads Manager...


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