Media Planning Specialist
hace 2 meses
Job Title: Media Planner
Job Summary:
We are seeking a highly skilled Media Planner to join our team at Performics. The successful candidate will be responsible for planning, negotiating, and executing digital and traditional media plans. This is a fantastic opportunity for a motivated and detail-oriented individual to work with a leading media agency and contribute to the success of our clients.
Key Responsibilities:
- Develop and manage online and offline media plans, negotiating and purchasing media to meet client objectives.
- Manage the day-to-day implementation and optimization of campaign activities, ensuring timely and effective execution.
- Collaborate with clients to understand their marketing goals and develop media strategies that align with their business objectives.
- Analyze research data and media/marketing information to inform media planning decisions and optimize campaign performance.
- Monitor and assess ongoing campaign performance, providing regular reporting and insights to clients.
- Develop and maintain strong relationships with media publishers and partner agencies, ensuring seamless execution of media plans.
- Stay up-to-date with industry trends and developments, applying knowledge to improve media planning strategies and optimize campaign performance.
Requirements:
- Bachelor's degree in Advertising, Marketing, or a related field, or equivalent experience.
- Proven experience in media planning, with a strong understanding of digital and traditional media channels.
- Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
- Strong communication and interpersonal skills, with the ability to work effectively with clients, media publishers, and internal stakeholders.
- Proficiency in media planning tools, including Adservers, Verification Platforms, and Google Analytics.
What We Offer:
- A dynamic and supportive work environment, with opportunities for professional growth and development.
- A competitive salary and benefits package, including health insurance, retirement plan, and paid time off.
- The chance to work with a leading media agency and contribute to the success of our clients.
- A collaborative and inclusive team culture, with opportunities to learn from and share knowledge with colleagues.
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