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Paid Search Account Manager
hace 2 meses
We are seeking a highly motivated and ambitious Paid Search Account Manager to join our team. As a Paid Search Account Manager, you will be responsible for planning, implementing, and analyzing Paid Performance Marketing campaigns across brands and products with a strong focus on SEM.
The ideal candidate will have a proven track record in Performance Marketing, with a minimum of 2 years of experience in SEM. You will be responsible for identifying growth opportunities, testing hypotheses, and scaling winning tests to increase performance marketing traffic at a given target.
Key Responsibilities:
- Full ownership of performance for a specific market or product area
- Identification of growth opportunities, testing hypotheses, and scaling winning tests to increase performance marketing traffic at a given target
- Deliver performance reports and insights to the team and internal stakeholders promoting new ideas and methods
- Address and escalate campaign performance issues, perform regular optimization of marketing campaigns
- Optimize accounts to target, management of roadmaps, and ensuring timely delivery
- Work closely with the IT team on creating, managing, and developing tools to automate bids, landing page optimization, reporting
- Establish new processes and improve existing campaigns with automation solutions
- Support internal sharing of knowledge through training and coaching
- Adherence of Performance Marketing best practice at all times
- Develop your product knowledge as tools/products evolve/change
Skills and Experience:
- Proven Performance Marketing experience, 2 years with a preferred focus on SEM
- Advanced Excel skills to interpret and analyze big chunks of data from multiple sources
- Very data-oriented, strong analytical, and numeracy skills
- Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions
- Experience in managing large budgets for Paid Search campaigns
- Good understanding of automated bidding (Google Ads, Search Ads 360, Kenshoo, etc)
- Desire to collaborate with other departments outside of the SEM team to enhance paid search campaigns
- Minimum knowledge of MySQL, BigQuery
- Understanding of A/B test tools
- Experience with DSP and DMP / CDP solutions is a plus
- A good understanding of App Campaigns channel is a plus
- German or French as a secondary language is a plus
We offer a dynamic and inclusive work environment, with opportunities for growth and development. You will have the flexibility to manage your schedule, with a 36-hour workweek and the option to work partially or fully remote. We also offer continuous training, employee discounts on travel, and a range of benefits to support your well-being.
We are an equal opportunities employer and welcome applications from diverse candidates. If you are a motivated and ambitious individual with a passion for Performance Marketing, we encourage you to apply for this exciting opportunity.
