Marketing Specialist, Regional Expansion

hace 1 mes

Barcelona, Barcelona, España Checkout A tiempo completo
Job Description

We are seeking a creative and ambitious Marketing Specialist to accelerate our business expansion in North America. Central to your role will be the goal of driving revenue growth for Checkout.com through customer-centric brand, demand-generation, and Account-Based Marketing (ABM) efforts. You will assist in the implementation of a regional integrated marketing strategy, ensuring effective cross-channel execution. ABM will be a significant focus, enhancing our engagement with target accounts and creating opportunities.

Key Responsibilities:
  • Assist in the development and execution of a comprehensive, cross-channel marketing plan for the US region, driving revenue growth and brand awareness
  • Co-create and execute region-specific marketing campaigns, placing a strong emphasis on diversified Account-Based Marketing execution (1:1, 1:Few, 1:Many)
  • Execute initiatives tailored for our most valued clients, such as showcasing success stories, developing case studies, and conducting interviews with leaders in the payments industry
  • Contribute to the development of innovative marketing strategies, exploring new approaches, and supporting experimentation to stay ahead in the rapidly evolving market landscape
  • Use regional insights to develop personalized sales assets, ensuring alignment with our product propositions and the unique needs of key accounts
  • Assist in the planning, coordination, and execution of regional events and field marketing activities, ensuring they align with overall marketing strategies and objectives
  • Use tools such as Looker, Pardot, Salesforce, 6sense, and Google Analytics to measure the impact and ROI of marketing activities, and turn insights into actionable strategies
  • Stay informed about regional market dynamics to ensure marketing efforts align with both global strategies and local preferences
  • Build and fortify relationships with influential figures, partners, and well-known payments organizations in the local market, boosting Checkout.com's regional brand presence
Requirements:
  • 3-5 years in strategic B2B marketing. A background in payments, fintech or related sectors, and account-based marketing is a plus.
  • Demonstrated use of various marketing channels such as content creation, events, social media, PR, digital marketing, email campaigns, and more
  • Proactive in addressing tasks and challenges with a self-directed and solution-oriented approach
  • Skilled in managing projects, setting priorities, and supporting cross-functional teams to action
  • Experience with marketing technology tools for performance tracking and ROI analysis, as well as providing actionable recommendations to drive improvements
  • Ability to explore innovative strategies and support the execution of new ideas
  • Enthusiastic about contributing to a dynamic team, collaborating effectively with colleagues worldwide to achieve impactful results

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