Marketing Specialist, Regional Expansion

hace 23 horas

Barcelona, Barcelona, España Checkout A tiempo completo
Job Title: Marketing Specialist, Regional Expansion

At Checkout.com, we're on a mission to enable businesses and their communities to thrive in the digital economy. As a Marketing Specialist, Regional Expansion, you'll play a critical role in driving revenue growth for our US operations through customer-centric brand, demand-generation, and Account-Based Marketing (ABM) efforts.

Key Responsibilities:
  • Develop and execute a comprehensive, cross-channel marketing plan for the US region, driving revenue growth and brand awareness.
  • Co-create and execute region-specific marketing campaigns, with a strong emphasis on diversified Account-Based Marketing execution (1:1, 1:Few, 1:Many).
  • Execute initiatives tailored for our most valued clients, such as showcasing success stories, developing case studies, and conducting interviews with leaders in the payments industry.
  • Contribute to the development of innovative marketing strategies, exploring new approaches, and supporting experimentation to stay ahead in the rapidly evolving market landscape.
  • Use regional insights to develop personalized sales assets, ensuring alignment with our product propositions and the unique needs of key accounts.
  • Assist in the planning, coordination, and execution of regional events and field marketing activities, ensuring they align with overall marketing strategies and objectives.
  • Use tools such as Looker, Pardot, Salesforce, 6sense, and Google Analytics to measure the impact and ROI of marketing activities, and turn insights into actionable strategies.
Requirements:
  • 3-5 years of experience in strategic B2B marketing, with a background in payments, fintech, or related sectors, and account-based marketing.
  • Demonstrated use of various marketing channels, such as content creation, events, social media, PR, digital marketing, email campaigns, and more.
  • Independent problem-solving, proactive in addressing tasks and challenges with a self-directed and solution-oriented approach.
  • Project Management skills, with the ability to manage projects, set priorities, and support cross-functional teams to action.
  • Data-Driven Mindset, with experience with marketing technology tools for performance tracking and ROI analysis, as well as providing actionable recommendations to drive improvements.
  • Innovation Mindset, with the ability to explore innovative strategies and support the execution of new ideas.
  • Collaborative team player, enthusiastic about contributing to a dynamic team, collaborating effectively with colleagues worldwide to achieve impactful results.
About Us:

We're a Great Place to Work accredited company, and we're committed to building diverse and inclusive teams around the world. If you're passionate about marketing and want to be part of a vibrant global team, we'd love to hear from you.

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