Marketing Executive, Iberica: A Fruitful Career Opportunity

hace 4 días

Madrid, Madrid, España Zespri A tiempo completo

About Zespri

Zespri is a leading marketer of kiwifruit, with a mission to help people, communities, and the environment thrive through the goodness of kiwifruit. We are a global company with a presence in over 50 countries, working with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit.

About the Role

We are seeking a Marketing Executive to join our team in Madrid, Spain. The successful candidate will support the European Marketing team in developing marketing activities, planning, running, and monitoring BTL activities and key local marketing project developments.

Key Responsibilities

  • Collaborate with the marketing team to define, execute, and monitor marketing programs in Spain and Portugal.
  • Assist the Marketing Manager Iberia in formulating strategies to build a lasting digital connection with consumers and shoppers.
  • Manage and lead the development and coordination of the below-the-line activation plan (consumer/shopper/trade) and relationships with agencies.
  • Develop Zespri's digital communication for Spain and collaborate with marketing and sales teams to create landing pages and optimize digital user experience.
  • Design, build, and maintain our social media presence, working closely with social media, influencers, and PR agencies.
  • Supervise content on the company's website and social media accounts.
  • Monitor the ongoing brand presence on web and social media platforms.
  • Measure and analyze the performance of digital marketing efforts in Spain.
  • Review marketing literature (brochures, press releases, content, etc.).

Requirements

  • Minimum of 3 years of marketing assistant experience (in FMCG, Consumer Products, Trade Marketing, or Retail).
  • Valuable proven experience in online development (digital marketing, managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns and website analytics tools).
  • Excellent knowledge of MS Office, marketing computer software, and valuable knowledge of online applications (CRM tools, online analytics, Google AdWords, etc.).
  • Previous experience working with SAP system is a plus.
  • Graduate degree, preferably in marketing or a similar subject.
  • Specialized training or experience in digital marketing.
  • Fluency in Spanish and English (both written and oral).

About the Company

Zespri is a passionate and mighty team of 850+ employees in 23 different locations globally. We are a fast-paced, culture-driven environment unlike any other. We want people who share our values of being personally connected, results-driven, and committed to guardianship.

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