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Head of Product Marketing and Growth

hace 2 meses


Barcelona, Barcelona, España Preply A tiempo completo
About the Role

We are seeking a highly skilled and experienced Head of Product Marketing and Growth to join our team at Preply. As a key member of our growth team, you will be responsible for ensuring the growth of Preply Business by ensuring that our Product resonates with a well-identified target audience across our core geographies.

Key Responsibilities
  • Identify and Prioritize Target Segments: Collaborate with our Data and SDR/Sales/Account management teams to iterate on Ideal Customer Profiles (ICP) and prioritize target segments and geographies.
  • Craft Compelling Positioning and Messaging: Develop clear and resonant positioning and messaging that addresses the needs of our target customers. Continuously iterate on messaging through A/B testing to optimize conversion across our sales segments.
  • Create Sales Enablement Content: Produce high-quality sales enablement, starting with our pitch deck, materials tailored to different customer segments and geographies. This includes battlecards, case studies, best practice articles, email sequences, scripts, and more.
  • Align different stakeholders: Ensure that our product evolves toward what resonates with our customers - including Product, Supply (our tutors), and Methodology teams.
  • Iterate on key aspects of our offering: Collaborate with the revenue operation team on Pricing and Packaging.
  • Analyze and Iterate: Capture insights on why leads are not converting and leverage this information to refine ICP and Buyer Persona definition.
  • Stay Competitive: Keep abreast of developments in the language learning industry and B2B SaaS best practices to ensure Preply remains competitive in the market.
  • Collaborate Across Teams: Work closely with Sales, SDR, Marketing, and Product teams to maximize the volume of Sales Qualified Leads (SQLs) and incremental Monthly Recurring Revenue (MRR).
Requirements
  • A proven track record of 5+ years of SaaS product marketing, sales or sales enablement experience preferably in series B/C companies.
  • Proficiency in collaborating with data and sales teams to define and iterate Ideal Customer Profiles (ICPs).
  • Experience aligning with mature Product teams to ensure product evolution aligns with customer needs.
  • Experience partnering with the sales team, reviewing performance metrics, discussing challenges, and developing strategies to enhance sales effectiveness.
  • Excellent written and verbal communication skills to convey positioning, messaging, and sales content effectively.
  • Team management experience.
About Preply

Preply is a leading online language learning platform that connects learners with native speaker tutors from around the world. We are committed to creating a diverse and inclusive environment where people from all backgrounds can thrive.