Head of Product Marketing

hace 3 semanas


Barcelona, Barcelona, España Preply A tiempo completo
Unlock Human Potential through Learning

At Preply, we're on a mission to empower learners and tutors worldwide. As the Head of Product Marketing, you'll play a crucial role in driving the growth of our Business solution, ensuring our product resonates with a well-defined target audience across key geographies.

Key Responsibilities:
  • Identify and Prioritize Target Segments: Collaborate with our Data and SDR/Sales/Account management teams to refine Ideal Customer Profiles (ICPs) and prioritize target segments and geographies.
  • Craft Compelling Positioning and Messaging: Develop clear and resonant positioning and messaging that addresses the needs of our target customers, iterating on messaging through A/B testing to optimize conversion across sales segments.
  • Create Sales Enablement Content: Produce high-quality sales enablement materials, including pitch decks, battlecards, case studies, best practice articles, email sequences, scripts, and more, aligning different stakeholders to ensure our product evolves toward what resonates with our customers.
  • Analyze and Iterate: Capture insights on why leads are not converting and leverage this information to refine ICP and Buyer Persona definition.
  • Stay Competitive: Keep abreast of developments in the language learning industry and B2B SaaS best practices to ensure Preply remains competitive in the market.
  • Collaborate Across Teams: Work closely with Sales, SDR, Marketing, and Product teams to maximize the volume of Sales Qualified Leads (SQLs) and incremental Monthly Recurring Revenue (MRR).
Requirements:
  • A proven track record of 5+ years of SaaS product marketing, sales, or sales enablement experience, preferably in series B/C companies.
  • Proficiency in collaborating with data and sales teams to define and iterate Ideal Customer Profiles (ICPs).
  • Experience aligning with mature Product teams to ensure product evolution aligns with customer needs.
  • Experience partnering with the sales team, reviewing performance metrics, discussing challenges, and developing strategies to enhance sales effectiveness.
Why Join Preply?

We offer a dynamic, collaborative, and diverse culture, a generous monthly allowance for lessons on Preply, a competitive financial package with equity, leave allowance, and health insurance, access to free mental health support platforms, and a flexible setup with paid relocation to Barcelona.

At Preply, we're passionate about our work and care deeply about its impact. We're committed to creating a diverse and inclusive environment where people from all backgrounds can thrive.


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