Head of Product Marketing

hace 2 semanas

Barcelona, Barcelona, España Preply A tiempo completo
Unlock Human Potential through Learning

At Preply, we believe that learning with a great tutor is life-changing. Our mission is to empower learners and tutors to create live language classes with AI-powered tools and learning materials. As the Head of Product Marketing, you will play a crucial role in ensuring the growth of Preply Business by crafting compelling positioning and messaging that resonates with our target customers.

Key Responsibilities:
  • Identify and prioritize target segments and geographies through collaboration with our Data and SDR/Sales/Account management teams.
  • Craft clear and resonant positioning and messaging that addresses the needs of our target customers.
  • Develop sales enablement content, including pitch decks, battlecards, case studies, and email sequences.
  • Align different stakeholders, including Product, Supply, and Methodology teams, to ensure that our product evolves toward what resonates with our customers.
  • Analyze and iterate on key aspects of our offering, including Pricing and Packaging.
  • Stay competitive by keeping abreast of developments in the language learning industry and B2B SaaS best practices.
Requirements:
  • A proven track record of 5+ years of SaaS product marketing, sales, or sales enablement experience.
  • Proficiency in collaborating with data and sales teams to define and iterate Ideal Customer Profiles (ICPs).
  • Experience aligning with mature Product teams to ensure product evolution aligns with customer needs.
  • Excellent written and verbal communication skills to convey positioning, messaging, and sales content effectively.
  • Team management experience.
Why You'll Love It at Preply:
  • An open, collaborative, dynamic, and diverse culture.
  • A generous monthly allowance for lessons on Preply.com, Learning & Development budget, and time off for self-development.
  • A competitive financial package with equity, leave allowance, and health insurance.
  • Access to free mental health support platforms.
  • A flexible setup with paid relocation to Barcelona.
  • Access to gym pass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health.
  • The opportunity to shape the lives of learners and tutors through language learning and teaching in 175 countries (and counting).

Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. We welcome applications from candidates of all backgrounds and perspectives.

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