Global Marketing Strategist
hace 3 semanas
Marketing Specialist Role Overview
We are seeking a versatile and experienced Marketing Generalist with a strong background in international marketing and automation to join our team.
Job Summary: The ideal candidate will be responsible for managing product launches, driving marketing initiatives across multiple regions, and optimizing processes through automation.
Main Responsibilities:
- International Marketing Strategy: Develop and implement comprehensive international marketing strategies that align with company objectives. Conduct market research to identify opportunities, trends, and customer needs in different regions.
- Product Launch Management: Plan and execute product launches on a European scale, ensuring seamless coordination between teams. Develop launch timelines, key milestones, and deliverables.
- Marketing Automation: Implement and manage marketing automation tools and platforms to streamline marketing processes. Develop automated workflows for lead nurturing, email campaigns, and customer segmentation.
- Project Management: Lead marketing projects from inception to completion, ensuring they are delivered on time and within budget. Coordinate cross-functional teams and manage stakeholders to achieve project goals.
- Content Creation and Management: Oversee the creation of compelling marketing content, including blog posts, social media updates, email newsletters, and more. Ensure all content is consistent with the brand voice and optimized for target audiences.
- Performance Analysis: Analyze and report on the effectiveness of marketing campaigns using key performance indicators (KPIs). Provide actionable insights to improve campaign performance and ROI.
- Collaboration and Communication: Work closely with the sales team to align marketing efforts with sales objectives. Maintain open lines of communication with international partners and stakeholders.
Qualifications:
- Bachelor's degree in Marketing, Business, or related field.
- 3-5 years of experience in a marketing generalist role with an international focus.
- Proven experience with marketing automation tools.
- Strong project management skills.
- Excellent written and verbal communication skills.
Additional Requirements:
- Ability to work independently and collaboratively in a fast-paced environment.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Familiarity with digital marketing channels.
- Creative problem-solving skills and attention to detail.
Salary Estimate: $80,000 - $110,000 per year, depending on location and experience.
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