Global Food Service Channel Manager
hace 3 días
Frieslandcampina, a leading dairy expertise company, is seeking an experienced Global Food Service Channel Manager to drive our professional cream, butter, and dessert solutions in the B2B channel. As a key member of our team, you will develop and execute local Horeca channel strategies based on food professional insights, competitor landscape, customer growth drivers, and business objectives.
**About Us**
Frieslandcampina has been a pioneer in dairy expertise for over 150 years, adapting to market and societal circumstances while connecting our past, present, and future. Our purpose is to nourish by nature, providing good nutrition to the world and a good living for our farmers, now and for generations to come.
**Role Overview**
This role requires a proven track record of experience in marketing, communication, or business-related fields, with a strong understanding of the HoReCa channel and B2B or food service experience. You will be responsible for owning the local Horeca strategy, driving 12Q plans, working closely with the sales team, managing product portfolio activities, and creating value for operators with the Debic brand.
**Key Responsibilities**
- Develop and execute local Horeca channel strategies based on food professional insights, competitor landscape, customer growth drivers, and business objectives
- Own the local Horeca strategy and drive 12Q plans based on channel and operator insights
- Work closely with the sales team to deliver impactful campaigns including relevant trade promotions and fairs
- Manage product portfolio activities for hero assortment, innovation, and renovation projects; lead local innovation projects from ideation & business case creation to launch
- Create value for operators with Debic brand by delivering effective communication based on operator insights, guest trends, and top dishes
- Utilize data analytics to monitor performance and ensure maximum impact where applicable
- Manage local A&P budget spend and forecast
**Requirements**
We are looking for a candidate with:
- 4-6 years of proven experience in marketing, communication, or business-related fields
- Good understanding of HoReCa channel (preferably within FMCG environment); if not, related industry experience with big passion for food
- Bachelor's or Master's Degree in relevant field
- Business acumen & budget management experience
- Customer focus: curious about operators and promotes outside-in thinking
- Strong execution of plans and activities
- Performance & data-driven mindset
- Team player Positive, can-do attitude Self-driven & creative Experienced content creator
**What We Offer**
We offer a competitive salary of around €80,000 per year, based on location and experience, as well as a wide range of benefits, including health insurance, meal allowance, language course, gym discount, etc. Additionally, we provide challenging tasks with real added value and a purpose-driven organization – nourishing by nature. Career development opportunities and diverse training and mentoring programs help you grow on your own professional journey in a cheerful environment with colleagues from different cultures.
**Location**
Barcelona, Spain
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