Senior Product Marketing Manager

hace 12 horas

Barcelona, Barcelona, España Preply A tiempo completo
Unlocking Human Potential through Learning

At Preply, we believe that learning with a great tutor is life-changing. That's why we're looking for a Senior Product Marketing Manager to join our B2B Growth Chapter and help us deliver progress, create engagement, and keep our global community of learners motivated.

Key Responsibilities:
  • Identify and prioritize target segments and geographies to ensure our Product resonates with a well-identified target audience.
  • Craft compelling positioning and messaging that addresses the needs of our target customers, continuously iterating on messaging through A/B testing to optimize conversion across our sales segments.
  • Create sales enablement content, including pitch decks, materials tailored to different customer segments and geographies, battlecards, case studies, best practice articles, email sequences, scripts, and more.
  • Optimize conversion metrics at every stage of the sales funnel, from lead generation to deal signing, by implementing A/B testing methodologies.
  • Analyze and iterate on insights to refine Ideal Customer Profiles (ICP) definitions and Proof of Concept (POC) strategies.
  • Stay competitive by keeping abreast of developments in the language learning industry and B2B SaaS best practices.
  • Collaborate closely with Sales, SDR, Marketing, and Product teams to maximize the volume of Sales Qualified Leads (SQLs) and incremental Monthly Recurring Revenue (MRR).
Requirements:
  • A proven track record of 5+ years of SaaS Product Marketing, Sales Enablement experience preferably in series B/C companies.
  • Excellent Writing and Presentation Skills.
  • Strong analytical and problem-solving skills.
  • Ability to manage projects across multiple departments and stakeholders.
  • Strong leadership, collaboration, and communication skills.
  • Possession of a passion for solving problems creatively, starting small, failing fast, and applying your learnings.

We're looking for a talented and experienced Senior Product Marketing Manager to join our team at Preply. If you're passionate about unlocking human potential through learning, we'd love to hear from you.

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