Senior Product Marketing Manager
hace 3 días
We are seeking a highly skilled Senior Product Marketing Manager to join our team at Hewlett-Packard. As a key member of our Digital Services team, you will be responsible for developing the value proposition, positioning, narrative, messaging, and core content for our HP Workforce Experience Platform.
Key Responsibilities- Develop and execute product marketing strategies to drive business growth and customer engagement.
- Collaborate with cross-functional teams, including product development, sales, and marketing, to ensure alignment and effective communication.
- Conduct market research and analysis to identify trends, opportunities, and competitive differentiators.
- Develop and maintain product positioning materials, including product descriptions, datasheets, and case studies.
- Work with the marketing team to develop and execute go-to-market strategies, including launch plans, product messaging, and sales enablement.
- Provide marketing and brand guidance to global and local marketing teams to drive win rates for products and services.
- 8+ years of experience in product marketing and brand marketing.
- 5+ years of SaaS marketing/product marketing experience.
- Experience in the digital employee experience (DEX) industry is preferred.
- Proven ability to articulate and communicate vision and narratives.
- Demonstrated competence in leading and inspiring cross-functional teams to action.
- Expert in writing product positioning materials and experience in partnership with marketing and PR on customer messaging.
- Strong business acumen and experience with a deep understanding of product, sales, and marketing constraints.
- Able to create and leverage product marketing frameworks to operationalize and drive consistency of narrative and launch deliverables.
- Aptitude to synthesize data, insights, and research to develop business cases to improve customer product fit.
- Able to identify market opportunities and articulate competitive differentiators.
At Hewlett-Packard, we are committed to creating technology that makes life better for everyone. We are a global company operating in over 170 countries, united in our mission to drive innovation and growth. We celebrate diversity, equity, and inclusion, and we strive to create a culture where everyone can thrive.
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