Digital Marketing Strategist for Customer Growth
hace 2 días
Company Overview
Social You is a leading training company specializing in three core areas: health and wellness, finance, and personal development. Our mission is to empower individuals with knowledge and skills to improve their lives.
Job Summary
We are seeking an experienced Digital Marketing Strategist for Customer Growth to join our dynamic team. As a key member of our marketing department, you will be responsible for driving customer acquisition across all our brand platforms.
About the Role
The successful candidate will work closely with our Chief Operating Officer (COO) and central performance marketing team to build and execute plans and campaigns for the brand. Your primary focus will be on optimizing performance marketing channels and identifying opportunities to apply the Depthowl brand tactically, driving increased customer acquisition for the group.
This role will also serve as a hub combining expertise from product, UX, and marketing teams internally to ensure an optimal onboarding experience is in place, driving customer acquisition and ROI. If you're a self-driven individual who thrives in a dynamic environment, this could be the perfect opportunity for you.
Responsibilities
- Execute DO's performance marketing plans and customer acquisition with a strong focus on mobile
- Detailed campaign planning and reporting on performance, working towards agreed budgets and targets
- Rigorous pre and post initiative analysis in relation to campaign ROI and CPA with a strong focus on optimization and learnings
- Use data and ROI to drive all key decisions
- Optimization of creative messaging and landing page layout
- Effective targeting and re-targeting of prospective customers
Requirements
To be successful in this role, you'll need:
- Proven experience in digital marketing and customer acquisition strategies
- Strong understanding of performance marketing channels and optimization techniques
- Excellent analytical and problem-solving skills
- Ability to work collaboratively with cross-functional teams
- Strong communication and project management skills
What We Offer
As a valued member of our team, you can expect:
- A competitive salary range of $80,000 - $110,000 per annum, depending on experience
- A dynamic and supportive work environment
- Opportunities for professional growth and development
- A comprehensive benefits package
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