Martech and Analytics Lead
hace 6 días
About the Role:
We are seeking a highly skilled Martech Lead to drive our marketing technology initiatives forward. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing technology strategy that aligns with our overall business goals.
As a Martech Lead, you will oversee the implementation and optimization of marketing technology solutions, ensuring seamless integration with existing systems and data flows. You will work closely with cross-functional teams, including marketing, IT, and sales, to ensure that our Martech solutions are delivering results and contributing to our overall ROAS goals.
Key Responsibilities:
- Martech Strategy & Management: Develop and execute a comprehensive marketing technology strategy aligned with overall business goals.
- Platform Implementation & Integration: Lead the implementation of new Martech solutions, ensuring seamless integration with existing systems.
- Optimization & Automation: Identify opportunities for marketing automation to drive efficiency and scalability.
- Data Analytics & Reporting: Collaborate with marketing and analytics teams to leverage data insights to ensure our Martech solutions are delivering results.
Qualifications:
- Bachelor's degree in Marketing, Information Systems, Data Science, or a related field.
- 5+ years of experience in marketing technology, digital marketing, or related roles.
- Strong understanding of CRM, marketing automation, analytics platforms, and data management.
- Technical expertise in integrating Martech tools with existing systems.
- Analytical mindset with the ability to interpret data and turn it into actionable strategies.
About #Roadsurfer:
We are a fast-growing team with ambitious goals and a great team spirit. We stick together and combine a brutal hands-on mentality with fun at work. It means shaping the future of outdoor travel and building an ecosystem for sustainable outdoor travel.
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