Martech and Analytics Team Lead

hace 2 semanas


Barcelona, Barcelona, España Roadsurfer A tiempo completo
About the Role

We are seeking a dynamic and experienced Martech Lead to spearhead our marketing technology initiatives at Roadsurfer. As a Martech Lead, you will be responsible for the strategy, implementation, and optimization of marketing technology solutions that drive business growth.

Key Responsibilities
  • Martech Strategy & Management: Develop and execute a comprehensive marketing technology strategy aligned with overall business goals. Own and manage the Martech stack, such as a CDP, CRM, DAM marketing automation platforms/Customer engagement platforms, data analytics tools and other software that increase scalability and automation of marketing efforts.
  • Platform Implementation & Integration: Lead the implementation of new Martech solutions, ensuring seamless integration with existing systems (e.g., CRM, CMS, Analytics, AdTech). Work with tech, data, and marketing teams to ensure smooth platform integrations and data flows across systems.
  • Optimization & Automation: Identify opportunities for marketing automation to drive efficiency and scalability. Build and optimize workflows, audience segmentation, lead scoring, and nurture programs within the marketing automation platforms.
  • Data Analytics & Reporting: Collaborate with marketing and analytics teams to leverage data insights to ensure our MarTech solutions are delivering results and contribute to the overall ROAS goals.
  • Cross-functional Collaboration: Serve as a liaison between marketing, IT, product, sales, and external vendors to ensure that Martech solutions are aligned with business needs.
  • Compliance & Security: Ensure that all marketing technologies adhere to legal and regulatory requirements (GDPR, CCPA, etc.).


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