Martech and Analytics Team Lead

hace 2 semanas

Barcelona, Barcelona, España roadsurfer A tiempo completo
About the Role

We are seeking a highly experienced Martech Lead to spearhead our marketing technology initiatives. As a Martech Lead, you will be responsible for developing and executing a comprehensive marketing technology strategy aligned with our overall business goals. You will own and manage our Martech stack, ensuring seamless integration with existing systems and staying updated on emerging Martech trends and tools.

Key Responsibilities
  • Martech Strategy & Management: Develop and execute a comprehensive marketing technology strategy aligned with overall business goals. Own and manage the Martech stack, such as a CDP, CRM, DAM marketing automation platforms/Customer engagement platforms, data analytics tools and other software that increase scalability and automation of marketing efforts.
  • Platform Implementation & Integration: Lead the implementation of new Martech solutions, ensuring seamless integration with existing systems (e.g., CRM, CMS, Analytics, AdTech). Work with tech, data, and marketing teams to ensure smooth platform integrations and data flows across systems.
  • Optimization & Automation: Identify opportunities for marketing automation to drive efficiency and scalability. Build and optimize workflows, audience segmentation, lead scoring, and nurture programs within the marketing automation platforms.
  • Data Analytics & Reporting: Collaborate with marketing and analytics teams to leverage data insights to ensure our MarTech solutions are delivering results and contribute to the overall ROAS goals.
  • Cross-functional Collaboration: Serve as a liaison between marketing, IT, product, sales, and external vendors to ensure that Martech solutions are aligned with business needs.
Qualifications
  • Bachelor's degree in Marketing, Information Systems, Data Science, or a related field.
  • 5+ years of experience in marketing technology, digital marketing, or related roles.
  • Strong understanding of CRM, marketing automation, analytics platforms (e.g., Salesforce, HubSpot, Marketo, Google Analytics, etc.).
  • Experience with data management, audience segmentation, lead scoring, and marketing automation workflows.
About Us

We are a fast-growing team with ambitious goals and a great team spirit. We stick together and combine a brutal hands-on mentality with fun at work. We are more than Europe's largest campervan rental company. In 2021 we launched our platform roadsurfer spots in addition to our other products rent, abo and sales – a platform where you can discover and book unique camping spots. But that's only the beginning. We are growing fast, so hop on board and join us on our journey.

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