Marketing Technology Strategist

hace 4 semanas


Barcelona, Barcelona, España Roadsurfer Gmbh A tiempo completo
Unlock the Power of Martech:

At Roadsurfer Gmbh, we're seeking a visionary Martech Lead to spearhead our marketing technology initiatives. As a key member of our team, you'll be responsible for developing and executing a comprehensive marketing technology strategy that drives business growth.

Key Responsibilities:

Martech Strategy & Management:
Develop a data-driven marketing technology strategy that aligns with our overall business goals. Manage our Martech stack, including CDP, CRM, DAM, marketing automation platforms, and data analytics tools. Stay up-to-date on emerging Martech trends and tools to enhance marketing performance and efficiency.

Platform Implementation & Integration:
Lead the implementation of new Martech solutions, ensuring seamless integration with existing systems. Collaborate with tech, data, and marketing teams to ensure smooth platform integrations and data flows across systems. Ensure proper tagging, tracking, and data governance for all digital marketing channels.

Optimization & Automation:
Identify opportunities for marketing automation to drive efficiency and scalability. Build and optimize workflows, audience segmentation, lead scoring, and nurture programs within marketing automation platforms. Test and iterate on Martech solutions to improve marketing performance (conversion rates, ROI, customer acquisition, retention, etc.).

Data Analytics & Reporting:
Collaborate with marketing and analytics teams to leverage data insights to ensure our Martech solutions are delivering results and contribute to overall ROAS goals. Ensure accurate data collection, reporting, and analysis across the marketing technology ecosystem

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