Marketing Technology Strategist

hace 2 días

Barcelona, Barcelona, España roadsurfer A tiempo completo

About the Role:

We are seeking a dynamic and experienced Martech Lead to spearhead our marketing technology initiatives at roadsurfer.

As a Martech Lead, you will be responsible for the strategy, implementation, and optimization of marketing technology solutions that drive business growth.

This role sits at the intersection of marketing, technology, and data, and requires an individual with a blend of strategic thinking, technical expertise, and hands-on experience.

As the Martech Lead, you will collaborate with cross-functional teams, manage our Martech stack, and ensure that our marketing operations are data-driven, automated, and scalable.

Key Responsibilities:

  • Martech Strategy & Management: Develop and execute a comprehensive marketing technology strategy aligned with overall business goals.
  • Own and manage the Martech stack: Stay updated on emerging Martech trends and tools to continually enhance marketing performance and efficiency.
  • Platform Implementation & Integration: Lead the implementation of new Martech solutions, ensuring seamless integration with existing systems.
  • Optimization & Automation: Identify opportunities for marketing automation to drive efficiency and scalability.
  • Data Analytics & Reporting: Collaborate with marketing and analytics teams to leverage data insights to ensure our MarTech solutions are delivering results.

Requirements:

  • Bachelor's degree in Marketing, Information Systems, Data Science, or a related field.
  • 5+ years of experience in marketing technology, digital marketing, or related roles.
  • Strong understanding of CRM, marketing automation, analytics platforms.
  • Technical expertise in integrating Martech tools with existing systems.
  • Analytical mindset with the ability to interpret data and turn it into actionable strategies.

About roadsurfer:

We are more than Europe's largest campervan rental company. We stick together and combine a brutal hands-on mentality with fun at work. It means shaping the future of outdoor travel and building an ecosystem for sustainable outdoor travel.

We are growing fast, so hop on board and join us on our journey. We're looking for motivated and passionate people whose hearts beat for campers. Wanna spread the roadsurfer spirit across the globe with us?

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