Dream Travel Content Creator
hace 3 días
Estimated Salary: $65,000 - $85,000 per year.
About Us:We are Exoticca, a pioneering online travel agency that has revolutionized the conception, production, and e-commerce of long-distance dream trips. At the core of our brand equity is the commitment to creating life milestones. We believe in delivering best-value trips, exploring unique destinations, curating extraordinary travel experiences, and demonstrating genuine care for both our customers and the planet.
About the Role:We are seeking an English-speaking Copywriter with more than 3 years of experience in Copywriting (advanced level Spanish is a plus) to help us create unique and curiosity-piquing content that inspires our customers to book their dream trips. You will write captivating copy for our extraordinary multi-day itineraries as well as servicing various marketing channels and internal teams.
Responsibilities:- Use technical and creative copywriting skills to produce a variety of assets, including newsletters, landing pages, website copy, flyers, social media posts, amongst others.
- Adapt assets for use in B2B and B2C channels, understanding the nuances of communicative and persuasive techniques between audiences.
- Understand, review and track the performance metrics of our assets and work together with channel owners on how to optimize them.
- Create captivating and user-friendly trip itineraries that capture the imaginations of travelers.
- Develop compelling and unique content that adheres to our branding and style guidelines.
- 3+ years of work experience in a similar role.
- English speaker (native or advanced-level Spanish is a plus).
- In-depth understanding of conversion copywriting (Copyhackers training is a plus).
- Working knowledge of copywriting best practices for various channels including CRM, web, performance marketing, blog, and organic social media.
- Proven experience writing copy for both B2B and B2C audiences.
- Great writing, proofing, and editing skills.
- Impeccable attention to detail.
- Creative mindset and passionate about travel.
- Proactive attitude, a confident self-starter and responsible in leadership of assigned channels.
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