Travel Content Strategist
hace 1 día
At Exoticca, we're seeking an experienced English-speaking Travel Content Strategist to join our dynamic team. As a key member of our marketing team, you will be responsible for creating engaging and persuasive content that inspires travelers to book their dream trips.
About the Role:We're looking for someone with a passion for travel and a talent for writing captivating copy. Your expertise in conversion copywriting, combined with your understanding of current trends and popular culture, will enable you to develop compelling content that meets our branding and style guidelines.
Key Responsibilities:- Create unique and curiosity-piquing content for our multi-day itineraries, newsletters, landing pages, website copy, flyers, social media posts, and other channels.
- Adapt assets for use in B2B and B2C channels, applying your knowledge of communicative and persuasive techniques to engage different audiences.
- Track performance metrics and work with channel owners to optimize our content.
- Take ownership of one or more channels, leading on the creative and strategic communications approach, and reporting progress to your Team Lead.
- Develop clear and concise trip itineraries that capture the imaginations of travelers.
- 3+ years of experience in a similar role as a Copywriter or Content Strategist.
- Native-level English speaker (advanced-level Spanish is a plus).
- In-depth understanding of conversion copywriting principles.
- Working knowledge of copywriting best practices for various channels, including CRM, web, performance marketing, blog, and organic social media.
- Proven experience writing copy for both B2B and B2C audiences.
- Excellent writing, proofing, and editing skills.
- Impeccable attention to detail.
- Creative mindset and passion for travel.
- Proactive attitude, confident self-starter, and responsible leader.
- Able to multitask and meet tight deadlines without compromising quality.
We provide a competitive salary of $65,000 - $80,000 per year, depending on experience, plus opportunities for professional growth and development within our dynamic and multicultural team.
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