Strategic Marketing Professional

hace 7 días


Barcelona, Barcelona, España Haier Europe A tiempo completo

About the Role:

The Haier Europe HVAC team is seeking a skilled Marketing Manager to play a pivotal role in supporting the strategic plans of the Spain business. This is an excellent opportunity to join a fast-growing organization and contribute to the development of a coordinated marketing plan that drives business growth and objectives.

Key Responsibilities:

• Develop and implement a marketing plan that ensures a cohesive and consistent brand image and message across all activities.
    • Budget planning and execution of the marketing calendar, ensuring clear ROI targets and achievements.
    • Deliver marketing outputs on time and on budget, reporting regularly to the country director and European Marketing Manager.
    • Establish and maintain a high visual standard, attention to detail, and ensure a professional brand image/creative is maintained across all marketing assets.
    • Develop all visual and written content required for offline and online marketing campaigns and events with a creative mindset and ensure it falls within brand guidelines and company direction.
    • Collaborate with the B2B and B2C teams regularly to ensure accurate planning of key campaigns and events which are in line with the strategy and business objectives.
    • Maintain excellent control over external suppliers for control over budget, messaging, and creatives, where possible keep in-house.
    • Regularly propose creative ideas and out-of-the-box thinking.

Requirements:

• At least 5+ years' experience in digital marketing, project management, or related roles.
    • Existing management of in-house resource is a benefit.
    • Experienced in the HVAC or Heating industry is preferential but not a must.
    • Experienced in B2B markets.
    • Experienced in delivering high-level events and exhibitions.
    • Experienced in B2B loyalty schemes is ideal.
    • Analytical mindset with high attention to detail and a creative thinker.
    • Excellent communication and decision-making skills.
    • An exceptional level of attention to detail and organizational skills.
    • The ability to fully commit to projects and events, especially during busy periods where extended travel and hours will be required.



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