Digital Experience Strategist

hace 3 días


Barcelona, Barcelona, España Schneider Electric A tiempo completo

About the Role: We are seeking a highly skilled Digital Marketing Orchestration Lead to lead the development and implementation of marketing technology platforms, working closely with cross-functional teams to understand and enhance user behavior, define, and enable personalized digital customer journeys, optimize campaign performance, and drive meaningful growth through innovative digital experiences.

Responsibilities
  • Campaign Development: Collaborate on the creation and lead the execution of the digital journey to drive customer acquisition, conversion, and retention across all digital platforms.
  • Martech Adoption: Act as the power user of the Martech platforms and tools for the division, facilitating its adoption.
  • Personalization: Utilize advanced personalization tools to create targeted and compelling digital experiences across different audiences and channels.
  • Performance Analysis: Implement strategic tests in collaboration with Web, Analytics and Media, to analyze campaigns performance and continuously refine and elevate the user experience.
  • Data-Driven Decision Making: Monitor and analyze campaign performance and user behavior, generating data-driven hypotheses for improving the digital customer journey, conversion rates and support strategic decisions.

Qualifications:
Bachelor's degree in Marketing, Business, Analytics, or a related field.

Experience: 5+ years of proven experience in Sales Marketing Automation, conversion rate optimization, omnichannel marketing, or a similar role, using tools like Eloqua, Marketo, Salesforce Marketing Cloud, CDP, SQL desired.

Skills and Qualities: Strong analytical skills and experience with A/B testing, user analytics, and performance metrics. Ideally, experience with Google Analytics, Optimizely or similar. Passionate about driving digital transformation and innovation. Strong communication skills with the ability to convey complex ideas clearly and concisely.

Company Overview

Schneider Electric is a leading global company that specializes in energy management and automation solutions. Our company has a strong commitment to sustainability, diversity, equity, and inclusion, and we believe in creating a positive impact on our communities and the environment.

Benefits

We offer a competitive salary of €€135,000 per annum, plus benefits such as medical insurance, retirement plan, and paid time off. As an employee of Schneider Electric, you will have access to professional development opportunities, flexible work arrangements, and a collaborative and inclusive work environment.

Location

The successful candidate will be based in [location], where they will be part of a dynamic team dedicated to delivering exceptional results and driving business growth.



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