Digital Experience Marketing Strategist
hace 1 mes
Company Overview
Criteo is a global commerce media company that empowers marketers and media owners to deliver rich consumer experiences and drive better commerce outcomes through its industry-leading Commerce Media Platform.
About the Role
We are seeking an experienced Digital Experience Marketing Strategist to champion our global events strategy, consisting of key industry tentpoles, owned and operated events, and Executive Engagement programs. As a key member of the Experiential Marketing team, you will play a critical role in the delivery of these activations while supporting key business objectives and driving measurable ROI for regional client solutions teams.
Key Responsibilities
- Lead end-to-end live and virtual event execution across key programs (industry tentpoles, owned & operated, flagship) by partnering with field, content, brand, social and PR teams to bring these moments to life from sourcing and planning, theme / content development, look / feel ideation + build, attendance and promotion strategy, to post-event reconciliation.
- Drive attendance and participation through strategic promotion and outreach efforts, leveraging email marketing, social media, digital / paid media, and other channels.
- Proactively engage with client solutions (sales) to coordinate, communicate, and educate the teams on any new and / or upcoming experiential marketing programs at a global scale while ensuring each activation is aligned with company objectives and messaging.
- Build and manage a tracking process to determine all event campaign performance and pipeline influence within Salesforce.
Requirements
- Relevant experience in event marketing role within B2B space.
- Problem Solver: no issue is too big or small - you are someone who encompasses a solutions-driven mindset and can think critically while navigating complex challenges with confidence and resilience.
- Relationship Builder: you thrive in social settings and can maintain strong relationships both internally and externally while understanding your audience.
- Project Manager: you have the ability to take a project and run with it from concept through to completion while emphasizing the importance of organization and attention to detail.
Benefits
We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience, as well as comprehensive benefits and perks. At Criteo, we prioritize work-life balance and strive to create a culture that supports the growth and well-being of our employees. Our benefits package includes health insurance, retirement plans, paid time off, and more.
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