Data and Email Marketing Strategist
hace 3 semanas
We are seeking a highly skilled Data and Email Marketing Specialist to join our team at The Legends Agency.
Estimated Salary: R40,000
About the Role:
The successful candidate will own the sales data function, including CRM management, data scraping, and email marketing systems. They will run end-to-end B2B email marketing campaigns, analyzing results and reporting on performance.
Key Responsibilities:
- Owning the sales data function, including CRM management, data scraping, and email marketing systems.
- Running end-to-end B2B email marketing campaigns, analyzing results, and reporting on performance.
- Generating and nurturing leads through email outreach and compelling campaigns.
- Improving email deliverability, domain/IP health, and campaign effectiveness.
- Designing and implementing A/B split tests to optimize performance.
- Spotting trends in data and sales messaging to recommend improvements to the team.
- Ensuring compliance with local and international data protection laws.
- Achieving set KPIs weekly and contributing to a thriving sales pipeline.
About You:
To be successful in this role, you will be a data and email marketing professional with at least 3 years of experience running successful B2B email campaigns.
You will have a strong understanding of tools like LinkedIn Sales Navigator, Kaviyo, Snov.io, and CRM/email integration systems.
You will also be technically adept at data scraping, list building, email automation, and analytics.
A creative thinker with a proven ability to craft engaging, lead-generating email content is essential for this role.
Motivated, adaptable, and comfortable working in a non-traditional yet professional environment is what we are looking for.
A detail-oriented individual with experience in A/B testing, multichannel outreach, and sales enablement tools is ideal for this position.
Knowledgeable or eager to learn techniques like voicemail drops and LinkedIn automation is a plus.
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