Marketing Automation Manager
hace 2 semanas
Marketing Automation Manager Role Overview
The Marketing Automation Manager will lead the adoption of a Marketing cloud platform within our organization. This role is responsible for testing and scaling Marketing automation tools that drive customer acquisition and retention. The ideal candidate will have a strong understanding and experience of marketing technology and best practices to turn business requirements into reality.
Key Responsibilities
- Developing a comprehensive business case for the marketing cloud platform, outlining the value proposition, key objectives, potential ROI, and business benefits.
- Unifying marketing data, automating reporting, and identifying optimization opportunities with AI.
- Ensuring that the cloud platform meets cross-departmental needs and developing a change management strategy to drive adoption.
- Leading the MVP phase of the implementation, ensuring delivery of critical features while minimizing time to value.
Requirements
- Academic degree in marketing, computer science, or an equivalent qualification.
- Min 10 years of experience working with marketing platforms in B2B and B2C environment and implementing automation.
- Proven track record of developing marketing data strategy.
- Project management skills.
- Strategic mindset.
- Ability to drive business change.
- Experience working in a multi-cultural environment.
- Professional working proficiency in English.
Additional Information
You will be part of the Global Marketing team for Continental Tires, reporting directly to the Head of Global Marketing. The role is posted as located in Madrid, but other countries could be considered. The Global Marketing is intentionally diverse and location agnostic, valuing potential and skills over location.
Benefits
- Continental Value Sharing Bonus.
- Corporate Pension Plan (after two years of seniority).
- Flexible Compensation Plan.
- Employee discounts on Business Schools and Tires.
- Daily restaurant tickets.
- 100% illness complement.
- Recognition bonus.
- Accident insurance.
- Assistance at private medical clinic.
- Co-financing of corporate medical insurance.
- Teleworking policy.
- Flexible timetable.
- Irregular working day to care for children.
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