Marketing Automation Specialist
hace 1 mes
Join Contentsquare, a digital experience analytics company, as a Marketing Operations Manager. This role plays a vital part in the Global Marketing Operations team, reporting directly to the Senior Director of Marketing Operations.
Key Responsibilities:- Support the entire customer lifecycle by providing technical assistance for marketing automation platforms (Marketo and Iterable) to facilitate marketing efforts across the customer journey.
- Maintain and troubleshoot Marketo and Iterable platforms, ensuring they effectively support marketing operations, and manage integrations with other marketing tools and CRM systems like Salesforce.
- Oversee the integration of Marketo, Iterable, Salesforce, and other marketing technologies, leading efforts to automate processes and enhance system efficiencies.
- Ensure data integrity and governance across all marketing platforms, maintaining accuracy and compliance with global regulations.
- Collaborate with cross-functional teams to execute technical and operational strategies that support the entire customer lifecycle.
- Assist the Customer Marketing team with technical support for A/B tests and data analysis.
- Proactively identify opportunities to enhance marketing processes and operational efficiencies.
- Expertise in Marketing Automation: Deep expertise in Marketo and Iterable.
- Technical Proficiency: Experience with CRM systems like Salesforce.
- Data Analysis Skills: Experience in data analysis using tools such as SQL, Tableau, and Google Analytics.
- Project Management Experience: Ability to manage multiple projects simultaneously.
- Knowledge of Data Privacy Regulations: In-depth knowledge of GDPR, CAN-SPAM, and CCPA.
- Problem-Solving and Troubleshooting: Strong analytical and problem-solving skills.
- Effective Communication and Collaboration: Excellent communication and collaboration skills.
- B2B Marketing Experience: Experience in business-to-business (B2B) marketing within a SaaS or technology-driven environment.
- Certifications: Iterable or Marketo Certified Expert.
- Familiarity with Marketing Tools: Familiarity with additional marketing tools and platforms.
- Global Experience: Experience working in a global, multi-cultural environment.
Contentsquare is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
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