Digital Marketing Strategist for Luxury Resort

hace 5 días


Cádiz, Cádiz, España Accor A tiempo completo
Role Overview

Fairmont La Hacienda is seeking a skilled Digital Marketing Manager to establish its online presence and drive engagement in southern Spain.

Key Responsibilities
  • Develop comprehensive digital marketing strategies to enhance brand awareness and attract guests.
  • Manage hotel website content and user experience to improve traffic and conversion rates.
  • Analyze website performance using Google Analytics and Adobe Analytics.
  • Create social media strategy and content calendar for consistent brand messaging.
  • Collaborate with Sales and Revenue Management teams on integrated marketing campaigns.
Requirements
  • Bachelor's degree in Marketing, Digital Technologies, or related field; Master's degree preferred.
  • 5+ years of experience in digital marketing roles within hospitality or luxury industry.
  • Strong understanding of SEO/SEM, PPC, social media, email marketing, and content management systems.
  • Proficiency in digital analytics tools and methodologies.
  • Excellent communication skills and ability to collaborate across departments.
What We Offer

A competitive salary range of €60,000 - €80,000 per year, depending on experience, plus benefits including discounted hotel rooms and food and beverage rates.



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