Marketing Analytics and Insight Director

hace 1 mes


Barcelona, Barcelona, España Celonis A tiempo completo
Marketing Analytics and Insight Manager Role

At Celonis, we're looking for a skilled Marketing Analytics and Insight Manager to drive our data-driven marketing strategy. As a key member of our marketing operation team, you'll work closely with cross-functional teams to analyze complex data sets, derive actionable insights, and present findings to key stakeholders.

Key Responsibilities:
  • Ensure data integrity, accuracy, and consistency across all marketing datasets.
  • Work with IT and data teams to manage data sources, establish data standards, and implement best practices for data management.
  • Analyze large datasets from various marketing channels to assess campaign performance, customer behavior, and market trends.
  • Develop comprehensive reports and dashboards that provide actionable insights to the marketing team and senior leadership.
  • Work closely with the marketing team to identify key metrics, evaluate the effectiveness of marketing campaigns, and recommend adjustments to improve ROI.
  • Conduct deep dives into customer data to understand customer journeys, segmentations, and lifetime value (LTV).
  • Develop and apply predictive models to forecast future marketing outcomes, such as customer acquisition costs, conversion rates, and campaign effectiveness.

Requirements:
  • Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field.
  • 7-10 years of experience in marketing analytics, data analysis, or a related field, preferably within a marketing or digital marketing environment.
  • Proficiency in data analysis and visualization tools, such as Google Analytics, Power BI, and Excel.
  • Strong experience with statistical analysis and modeling techniques, such as regression analysis, cluster analysis, and A/B testing.

About Celonis:
Celonis is the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes. Our Process Intelligence platform uses industry-leading process mining technology and AI to present companies with a living digital twin of their end-to-end processes. We're headquartered in Munich (Germany) and New York (USA) and have more than 20 offices worldwide. We're an equal opportunity employer and celebrate diversity, committed to creating an inclusive environment for all employees.

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