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Data Scientist and Marketing Analyst
hace 1 mes
Job Title: Data Scientist and Marketing Analyst
At Celonis SE, we are seeking a skilled Data Scientist and Marketing Analyst to join our Marketing Analytics and Insight team. As a key member of our team, you will be responsible for applying advanced statistical and machine learning techniques to analyze and interpret marketing datasets, driving insights that shape marketing strategies and campaigns.
Responsibilities:
• Analyze large and complex marketing datasets to identify trends, patterns, and insights that can be used to optimize marketing strategies.
• Develop and implement predictive models to forecast marketing performance and customer behavior.
• Use clustering, classification, and other advanced techniques to segment customers based on their behavior, preferences, and demographics.
• Develop targeted marketing strategies for each segment to improve campaign effectiveness.
• Measure the impact of different marketing channels and campaigns on customer acquisition and retention.
• Design, execute, and analyze A/B tests and other experiments to evaluate the effectiveness of marketing campaigns, offers, and strategies.
Requirements:
• Bachelor's degree in Data Science, Statistics, Mathematics, Computer Science, or a related field.
• 3-5 years of experience in data science, with a focus on marketing analytics or a related field.
• Proficiency in programming languages such as Python or R for data analysis and modeling.
• Knowledge of machine learning algorithms and their applications in marketing.
