Digital Marketing Data Analyst
hace 3 días
Smadex, a leading advertising technology company founded in Barcelona, is seeking a skilled Digital Marketing Data Analyst to join its Sales Operations team. Based in Barcelona, this role offers a unique opportunity to drive business growth and optimize marketing performance.
About UsWe are a fully transparent platform built with top technology, featuring programmatic management features and machine learning algorithms. As one of the top mobile ad-tech companies worldwide, we continue to expand our team and invite ambitious professionals to join us.
The RoleYour mission as a Digital Marketing Data Analyst will be to streamline marketing operations, enhance data-driven decision-making, and maximize marketing ROI. You will play a pivotal part in supporting our Sales and Marketing teams, driving efficiency, and optimizing marketing performance.
Key Responsibilities:- Marketing Leads Tracking and Management: Accurately track leads generated from various marketing efforts, including events, conferences, webinars, Smadex's website, and downloadable content.
- Opportunity Tracking & Pipeline Management: Monitor the progression of leads through the sales funnel and provide insights into conversion rates.
- Revenue Attribution: Analyze marketing efforts to determine their contribution to revenue generation and calculate ROI for each action.
- Process Optimization: Identify opportunities to improve marketing workflows and streamline operations, leading to increased efficiency and cost-effectiveness.
- Budget Allocation & Management: Assist in developing and managing the marketing budget, ensuring that resources are allocated effectively to support strategic objectives based on marketing action analysis and ROI insights.
- Cross-functional collaboration: Work closely with the sales team to understand their needs and provide them with the necessary tools and information to close deals.
- Data Integrity: Conduct regular audits and validation processes to identify and rectify data discrepancies and ensure marketing data's accuracy, consistency, and completeness across all platforms.
To succeed in this role, you should have:
- Experience manipulating large datasets with Microsoft Excel (complex functions).
- Experience working with Salesforce data, Dashboards, and reports (a plus).
- Strong analytical, problem-solving, and critical thinking skills.
- Advanced Microsoft Excel skills (a must).
- A desire to contribute to and improve the design of new and existing processes.
- Self-motivation with a high desire for action and accountability.
- The ability to work independently and as a member of a cross-functional team.
- A willingness to learn, be mentored, and improve.
- A student or graduate degree in Business Administration or Data Science (nice to have).
Please note that we do NOT provide VISA sponsorship. Candidates without a legal permit to work in Spain won't be considered.
SalaryThe estimated annual salary for this position is approximately €40,000 - €60,000, depending on experience.
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