Senior Marketing Data Analyst
hace 1 día
Company Overview
We are Mytheresa Gmbh, a leading online luxury fashion retailer, and we're looking for a talented Senior Marketing Data Analyst to join our team in Barcelona.
Job Summary
As a Senior Marketing Data Analyst, you will play a crucial role in analyzing customer journey behavior, designing data-driven marketing campaigns, and developing attribution models to optimize our online marketing efforts.
Key Responsibilities:
- Analyze customer journey behavior and generate actionable insights into online marketing campaigns
- Design, build, and maintain dashboards and reports to visualize key metrics and drive business decisions
- Develop and implement marketing attribution / allocation models across all media channels (SEA, SEO, Affiliate, Email, Performance Display)
- Partner with the data engineering team to improve data pipelines and ensure seamless integration of new data sources
- Evaluate accuracy, consistency, and reliability of data, and continuously optimize processes and monitoring for quality checkups
Requirements:
To succeed in this role, you'll need:
- A university degree in business informatics, mathematics, data science, economics/business administration, or a relevant field
- At least 3 years of work experience within an analytical role (BI, web analytics, CRM), preferably in e-commerce
- Strong analytical skills with experience working with large datasets
- Familiarity with statistical methods and tools (SQL, Python, R, Excel, ETL)
- Experience with Power BI is a plus
What We Offer:
In addition to a competitive salary, you can expect:
- A dynamic and supportive team environment
- Ongoing professional development opportunities
- Flexible remote work arrangements
- A comprehensive benefits package, including health insurance and retirement savings plan
- Access to LinkedIn Learning and mental health support
- Employee Share Purchase Plan
Salary: €80,000 - €100,000 per annum, depending on experience
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