Marketing Operations Specialist for Sustainable Growth

hace 7 días


Madrid, Madrid, España Zoomo A tiempo completo

Overview: Zoomo, the leading platform for accessing electric vehicles, is driving the transition to carbon-neutral cities. Our team of 200+ professionals has helped deploy millions of urban miles to LEVs in just four years. Major players like UberEats, Amazon, and FedEx rely on our delivery ebikes and fleet management software.

The Role: As a Marketing Operations Associate, you will support our growing business by managing campaigns, automating marketing processes, and ensuring efficient operations. Your key responsibilities include developing CRM strategies, refining customer journeys, creating customer engagement and retention strategies, and optimizing lifecycle campaigns to enhance satisfaction and loyalty.

Key Responsibilities:
- Develop CRM strategies that ensure seamless customer experiences across all stages, from onboarding to reactivation.
- Create and implement customer engagement, retention, and loyalty strategies to align with our business objectives.
- Optimize lifecycle campaigns to enhance customer satisfaction and loyalty.
- Lead the creation of re-engagement and win-back strategies to reduce churn.

Campaign Planning and Execution: You will work closely with local teams across markets to align CRM activities with business targets. Design and launch campaigns across various marketing channels while continuously optimizing them based on performance metrics and customer insights.

Automation and Integration: Implement and manage marketing automation workflows using tools like Zapier and Make to streamline campaigns, lead nurturing, and customer engagement processes. Integrate marketing and CRM platforms for seamless data flow, improved team efficiency, and scalability.

Requirements:
- 2+ years of experience in marketing operations, CRM marketing, or a similar role in a fast-paced environment.
- Experience in a start-up or B2C rental business is a plus.
- Expertise in Zapier and/or Make.
- Results-driven mindset with attention to detail, excellent organizational skills, and strong collaboration and communication skills.
- Excellent spoken and written English skills; other languages (French, Spanish, German) are a plus.

Estimated Salary: $80,000 - $110,000 per annum, depending on location and experience.

About Zoomo: As we strive to become a leader in sustainable transportation solutions, we're seeking talented individuals who share our vision.



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