Marketing Strategy Specialist

hace 7 días

Madrid, Madrid, España Bain & Company A tiempo completo

Bain & Company is a global consulting firm that helps ambitious organizations redefine their futures. We collaborate with our clients to achieve extraordinary results, outperform the competition, and drive industry innovation. With over 65 offices in 40 countries, we leverage our tailored expertise and vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes.

We have made a 10-year commitment to invest $1 billion in pro bono services, bringing our talent, expertise, and insight to organizations tackling urgent social and environmental challenges. Our success is measured by the success of our clients, who have consistently outperformed the market.

About the Role

This Senior Specialist, Practice Marketing will work closely with Practice Marketing leadership to develop and deploy comprehensive marketing strategies that meet commercial objectives. You will be part of a dynamic team responsible for developing and executing practice marketing plans, collaborating with centers of excellence such as editorial, brand, SEO, paid media, CRM/email, PR, digital campaigns, and events.

The role requires close collaboration with peers in other practices, account marketing functions, and practice leadership. You will report directly to a Practice Marketing leader.

Key Responsibilities
  • Collaborate with Practice Marketing leaders to develop and refine marketing strategies and plans for assigned practices, leveraging owned, paid, and earned channels.
  • Serve as a primary marketing contact for the practice, providing ongoing updates and guidance.
  • Identify and monitor key target executives relevant to the practice's growth objectives (e.g., clients, prospects, influencers, alumni) and assist in engagement strategies.
  • Coordinate the creation of intellectual property (IP) and key content to showcase practice thought leadership and commercial solutions.
  • Identify significant events and conferences that convene senior executives and recommend Bain's attendance and participation.
Campaign Execution and Coordination
  • Implement campaigns in collaboration with relevant marketing Centers of Excellence and local in-country marketing teams.
  • Project manage an optimal mix of campaign assets across mailings, paid media, social, video, and in-person activations.
  • Coordinate with Events teams to deliver premium events that target key audiences, locations, and timings to maximize impact, including third-party partnerships, sponsorships, and conferences.
  • Maintain marketing assets, including web pages and bios.
Cross-Functional Collaboration
  • Work closely with other marketing functions to ensure alignment of plans across industries and capabilities and in local markets to achieve overarching marketing goals.
  • Engage with various stakeholders, including account marketing, practice marketing teams, Centers of Excellence, and local marketing teams, to drive cohesive marketing efforts.
Data Analysis and Reporting
  • Monitor marketing budget adherence and track KPIs to evaluate campaign performance.
  • Provide analytical support using internal and external sources to report on marketing effectiveness.
  • Conduct audits of IP content and competitor positioning to recommend improvements.
  • Prepare reports for regular stakeholder meetings.
Innovation and Process Improvement
  • Contribute to ongoing process improvement through feedback and insights.
  • Support new projects and innovation initiatives to enhance marketing practices and ways of working.
  • Proactively suggest process improvements and adopt new tools and technology to improve efficiency.
About You

We seek candidates with:

  • 5-7 years of overall experience, with 3-5+ years in a professional services or agency environment, preferably with B2B marketing experience.
  • Experience with marketing campaign execution and multiple marketing disciplines.
  • Effective written and oral communication skills, with ability to liaise with stakeholders of varying seniorities.
  • Demonstrated ability to understand practice marketing objectives and priorities.
  • Ability to interact with external contacts as a knowledgeable Bain marketing representative.
  • Highly collaborative individual enjoying teamwork and success.
  • Excellent project management skills.
  • Ability to conceive and suggest new approaches and solutions.
  • Previous experience working with international teams.
  • An undergraduate degree in marketing, communications, or business.
About Us

Bain & Company is proud to be consistently recognized as one of the world's best places to work. We champion diversity and are a model of social responsibility. We rank #1 on Glassdoor's Best Places to Work list and maintain a spot in the top four for the last 12 years. We believe diversity, inclusion, and collaboration are essential to building extraordinary teams. We hire people with exceptional talents, abilities, and potential and create an environment where you can thrive professionally and personally.

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