Senior Digital Tracking and Analytics Expert
hace 1 semana
Job Title: Senior Digital Tracking and Analytics Specialist
About the Role:
The Senior Digital Tracking and Analytics Specialist will be responsible for implementing and troubleshooting digital marketing tracking pixels across various platforms, including Google Tag Manager and Google Analytics 4. This role requires a strong technical understanding of cross-platform and cross-device tracking, server-side tracking, attribution, and tag management to ensure accurate data collection and reporting.
Main Responsibilities:
- Develop and implement tracking strategies using Google Tag Manager, including creating custom tags and triggers based on specific user interactions.
- Implement and troubleshoot cross-platform and cross-device digital marketing tracking pixels, and maintain and update pixel documentation.
- Collaborate with internal stakeholders and support client implementations, and maintain documentation and best practices.
- Analyze and identify data and reports to troubleshoot issues, ensuring accurate data collection and reporting.
About the Ideal Candidate:
The ideal candidate will have a Bachelor's degree or equivalent experience in Marketing, Computer Science, Data Analytics, or a related field. Proficiency in English is required, and Spanish is a plus. The candidate should have proven relevant experience in tracking and web analytics, with strong expertise in Google Tag Manager, Google Marketing Platforms, and Google Analytics 4.
Required Skills:
- Proficiency in Google Tag Manager, Google Marketing Platforms, and Google Analytics 4.
- Strong understanding of web technologies like HTML, CSS, JavaScript, and APIs.
- Familiarity with data visualization tools like Looker Studio, Tableau, and Power BI.
- Experience with platforms like Google Ads, Meta, TikTok, Snapchat, and Microsoft Ads.
- Understanding of omni-channel user behavior, conversion data, customer journeys, funnel analysis, multi-channel attribution, and advanced attribution models.
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