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VP, Technical SEO Lead
hace 1 mes
About the Role
The VP, Technical SEO will be responsible for executing the SEO strategy across a portfolio of buyer brands, a mix of content and media types, and a global network of .com and country-level domains.
Key Responsibilities:
- Develop and implement technical SEO strategies to increase traffic to buyer sites through on-page techniques such as title and meta-tagging, indexing, keyword ranking, and overall site architecture, as well as off-page techniques like link building and backlink profile management.
- Partner with Product & Engineering leaders to prioritize and implement Technical SEO improvements.
- Monitor and analyze site performance, reviewing tracking metrics to drive enhancements and provide solutions to increase search engine ranking.
- Research and evaluate new traffic trends, identifying new optimization opportunities and assessing search outcomes related to sites or advertising/marketing campaigns.
- Conduct analysis for program effectiveness, using findings to inform market site enhancements and leverage optimization of all programs.
- Develop an SEO testing strategy, evaluating SEO testing tools and determining how to use them alongside traditional A/B testing tools.
- Lead a globally distributed team, primarily based in Barcelona, Spain, and Austin, TX, hiring and developing top talent, and managing a positive group dynamic to foster a collaborative and innovative work environment.
Requirements:
- 10+ years of Sales and Marketing experience, with demonstrated expertise in technical SEO and leading data-driven strategies.
- Expertise with SEO tools, such as Google Search Console, Google Analytics/Tag Manager, BrightEdge, DeepCrawl, and Majestic.
- Knowledge and proven experience with International SEO.
- BA in Business, Marketing, or equivalent work experience, MBA degree preferred.
- Experience in strategic planning and execution, with proven ability to work collaboratively and drive solutions with technical teams.
- Extensive experience in strategy formulation, business planning, and strategy execution.
- Ability to synthesize complex ideas into simple, concise value statements and core messages to drive increased revenue and market awareness.
- Comprehensive understanding of competitive markets and how to build/maintain marketing strategies to reach target markets.
- Expertise to create and execute a strategic communications plan for various stakeholders/audiences.
- Strategic leadership skills; ability to craft and articulate a clear, consistent vision and implement effective operating plans.
- Demonstrated ability to create quantitative-based business analysis and develop clear business strategies.
About Gartner
Gartner is a leading research and advisory company that helps organizations make informed decisions about technology and business strategy. We are committed to being an Equal Opportunity Employer and offer opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability.
